....Gleaned from The Boomer Project, run by bestselling authors and Boomer Marketing Experts Matt Thornhill & John Martin. They believe, as do I, that Boomers have been and will continue to be a major society-transforming force. In that light, these are their predictions, with some thoughts of my own mixed in, for how the changes we are making for our own well-being, will change the meaning and activities of aging, throughout the coming year, and well into the future:
1. Remaining At The Head of the Table much longer
Boomers head more households than any other generation. So for 2012 and beyond, Boomers will remain the epicenter of most household decisions, unlike the generations before them at this age.
2. Embracing City Living In Retirement
An increasing number of Boomers are attracted to the variety of activities, energy, and hassle-free lifestyle advantages offered by the center city and new urban villages, like walkability to all needed stores/services, and lots of public transport.
3. More Boomers Will Get Religion
This prediction comes from the fact that the median age in America increases every year as Boomers grow older, and older people are more likely to attend church than younger folks.
4. Becoming Ever More Wired as We Grow Older
Almost half of Internet users aged 50-64 use social media now, an 88 percent growth from 2009.
In 2012, as more Boomers experience the value of social networking, use of these tools will start to permeate every aspect of life, changing forever the notion that aging means being out of touch with the use of technology.
5. Health and Well-care Will Be Everywhere
Boomers' spending on health, wellness, fitness, and physical appearance will increase in 2012, and continue to increase in the years to come. So look for health systems rather than shopping malls, becoming the center of communities; exercise services will thrive; and pharmacies and food markets will become more wellness oriented.
6. Boomers Will Make Volunteering Cool Again
Over the next ten years, Boomers are projected to swell the ranks of volunteering by almost 50%. Our deep-seated motivation and available time will benefit all organizations that rely on volunteers.
7. Boomers Will Drive Green Innovations That Matter
In our research, 80% of all consumers told us they think or act "green," or in an "environmentally responsible" fashion. Leading the way are Boomers who rate themselves greener than the other generations, no surprise to me since we Boomers started the environmental movement!
8. Boomers Will Lead the Age of Responsible Consumerism
Mass consumerism fueled by Boomers has peaked. The Great Recession, timed with the green movement, volatility of retirement accounts, and anticipated governmental cuts ahead, has helped usher in Responsible Consumerism.
9. Boomers Will Create the "Longevity Economy"
We are not only living longer, we are living more active, productive lives well into our seventies and beyond. As a by-product, a growing portion of our economy will be based on the behaviors, needs and desires of the 50+ market.
10. Boomers Will Support a Thoughtful Plan for America's Future
Boomers are transformational. Throughout their lives, Boomers have led or supported many societal shifts – from civil rights to women's rights. We believe Boomers, the cohort with a lifetime of rejecting the status quo, will ultimately support a thoughtful path forward.
For more detail and to see the full list, go to The Boomer Project.
You have been officially alerted…
1. Remaining At The Head of the Table much longer
Boomers head more households than any other generation. So for 2012 and beyond, Boomers will remain the epicenter of most household decisions, unlike the generations before them at this age.
2. Embracing City Living In Retirement
An increasing number of Boomers are attracted to the variety of activities, energy, and hassle-free lifestyle advantages offered by the center city and new urban villages, like walkability to all needed stores/services, and lots of public transport.
3. More Boomers Will Get Religion
This prediction comes from the fact that the median age in America increases every year as Boomers grow older, and older people are more likely to attend church than younger folks.
4. Becoming Ever More Wired as We Grow Older
Almost half of Internet users aged 50-64 use social media now, an 88 percent growth from 2009.
In 2012, as more Boomers experience the value of social networking, use of these tools will start to permeate every aspect of life, changing forever the notion that aging means being out of touch with the use of technology.
5. Health and Well-care Will Be Everywhere
Boomers' spending on health, wellness, fitness, and physical appearance will increase in 2012, and continue to increase in the years to come. So look for health systems rather than shopping malls, becoming the center of communities; exercise services will thrive; and pharmacies and food markets will become more wellness oriented.
6. Boomers Will Make Volunteering Cool Again
Over the next ten years, Boomers are projected to swell the ranks of volunteering by almost 50%. Our deep-seated motivation and available time will benefit all organizations that rely on volunteers.
7. Boomers Will Drive Green Innovations That Matter
In our research, 80% of all consumers told us they think or act "green," or in an "environmentally responsible" fashion. Leading the way are Boomers who rate themselves greener than the other generations, no surprise to me since we Boomers started the environmental movement!
8. Boomers Will Lead the Age of Responsible Consumerism
Mass consumerism fueled by Boomers has peaked. The Great Recession, timed with the green movement, volatility of retirement accounts, and anticipated governmental cuts ahead, has helped usher in Responsible Consumerism.
9. Boomers Will Create the "Longevity Economy"
We are not only living longer, we are living more active, productive lives well into our seventies and beyond. As a by-product, a growing portion of our economy will be based on the behaviors, needs and desires of the 50+ market.
10. Boomers Will Support a Thoughtful Plan for America's Future
Boomers are transformational. Throughout their lives, Boomers have led or supported many societal shifts – from civil rights to women's rights. We believe Boomers, the cohort with a lifetime of rejecting the status quo, will ultimately support a thoughtful path forward.
For more detail and to see the full list, go to The Boomer Project.
You have been officially alerted…
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